'Genshin Impact' Developer miHoYo Has Rebranded as "HoYoverse" as it Seeks to Expand

Why did miHoYo change its name to HoYoverse? The 'Genshin Impact' develepor seeks to expand its brand with even more entertainment services. If any Genshin Impact players have noticed a difference in their launch apps, it's probably because of the new name that developer miHoYo is sporting. The popular Chinese game dev team behind successful

Why did miHoYo exchange its name to HoYoverse? The 'Genshin Impact' develepor seeks to expand its emblem with much more leisure products and services.

Source: HoYoverse

If any Genshin Impact avid gamers have spotted a distinction of their release apps, it's most probably on account of the brand new identify that developer miHoYo is carrying. The fashionable Chinese game dev group in the back of a hit free-to-play games has just lately rebranded as HoYoverse in order to denote a new generation of its leisure services and products. The developer seeks to expand past the area of video video games and into different sorts of virtual entertainment.

As miHoYo, the group has supplied consistent updates to their successful name, Genshin Impact. Since its launch in 2020, the game has gathered more than $Three billion international in in-game purchases. HoYoverse has also previously launched Honkai Impact third, every other well-liked free-to-play sport that came out in 2017. They have also previously launched a number of anime, manga, and light-weight novels. With a brand new game and logo, HoYoverse goals to supply much more new games and services at some point.

Source: HoYoverse

Why did miHoYo alternate its title to "HoYoverse"?

The identify alternate announcement first came on Feb. 13. In an all-encompassing press observation, HoYoverse announced the release of its new "forward-thinking brand" to its many enthusiasts.

"Since day one, our primary goal in content creation has been to provide our players all over the globe with something extraordinary, fresh, and intriguing," the corporate mentioned. "The launch of HoYoverse reflects our growing commitment to providing global audiences with immersive entertainment through high-quality, diverse content."

Within the click announcement, HoYoverse co-founder and CEO Haoyu Cai expressed the corporate's new focus on different fields in technology including synthetic intelligence, cloud computing, or even pipeline construction.

"Our mission in establishing HoYoverse is to create a vast and content-driven virtual world that integrates games, anime, and other diverse types of entertainment which will provide players with a high level of freedom and immersion," Haoyu said.

Reaching past the world of video games, HoYoverse plans to work through its world workplaces to give a contribution to developments in generation around the globe. Like a cinematic universe, the new identify is a way for HoYoverse to encompass the other fields that the company will work on one day.

"We will continue to focus on long-term operation strategies, consistent technical research, and innovation in a variety of fields," Haoyu endured, "to ensure that sufficient content is created to meet the expectations of players worldwide for a virtual world experience.

Source: HoYoverse

HoYoverse is still dedicated to their existing games.

Even with the recent rebranding, HoYoverse is still committed to providing more updates for their popular games. In mid-February 2022, HoYoverse rolled out a major update for Genshin Impact in the form of Version 2.5. The new patch introduces several new events and Yae Miko as a new playable character. The game will also introduce fan-favorite Kamisato Ayato as a playable character in Version 2.6. Meanwhile, Honkai Impact third not too long ago introduced Version 5.4 in January 2022.

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